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Strategies & Market Trends : China Warehouse- More Than Crockery

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To: RealMuLan who wrote (2240)12/24/2003 1:16:51 PM
From: RealMuLan  Read Replies (1) of 6370
 
China's Generation X represents another revolution

Partly as a result of China's one-child policy and also because of rapid economic growth, young people in the country are more demanding than they've ever been

AFP , Beijine
Wednesday, Dec 24, 2003,Page 16
Paying 399 yuan (US$48) for a pair of jeans may seem extravagant to the average Chinese consumer with his meager 640 yuan of monthly disposable income, but not to Jimmy Xue.

Not if the jeans have a cool Jack & Jones label on them, and not if the 22-year-old art student knows they are the real thing.

"They are about four times the price of local jeans," he says, strolling down Beijing's Wangfujing shopping district with his girlfriend. "But the brand makes it worth it."
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taipeitimes.com
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