Libertyville, USA – DEC 26, Pluvia Securities Research Continues Coverage of 8X8, Inc., (Nasdaq SC:EGHT), at the current price, with a STRONG SELL/SHORTSELL Rating and a target price of under $1.00
EGHT - MISLEADING PROMOTION
OUR STRONG SELL RATING IS BASED ON:
1. False, and what appears to be “seriously misleading” promotion of EGHT regarding their VOIP business prospects, during a time certain shareholders are attempting to sell shares of EGHT purchased at significant discounts to today’s price;
2. A history of failed telephony hardware business, during which time EGHT has accrued $147 million of accumulated deficit – including over $96 million in operating losses for the last thee years;
3. EGHT’s VOIP business LAUNCHED OVER ONE YEAR AGO that has failed to gain traction, (247k revenue in 03);
4. Admission by EGHT that they ATTEMPTED TO SELL to all major ISP’s – but, had been REJECTED BY ALL;
5. Significant hardware competition from companies that include Cisco Systems (CSCO), who have more experience, widely accepted products, better relationships with buyers and significantly more capital than EGHT;
6. Significant competition from ALL ISP’s who already have longstanding relationships with the end customer; many who are already offering a VOIP product to their customer; none of which need a “middleman vendor” such as EGHT;
The VOIP market EGHT is attempting to develop as a profit center lacks any barrier of entry, and, includes all major ISP as competitors – companies who control the broadband pipe and have existing relationships with customers.
The idea a cash poor, outside VOIP vendor with an insignificant product, (EGHT), could be competitive with all major ISP’s - and hardware manufacturers such as CSCO is ridiculous.
We do not believe EGHT has even a 1% chance of succeeding in this market and that the recent increase in stock price is related to misleading promotion generated by certain shareholders who are attempting to sell stock purchased at significantly lower prices.
Pluvia Securities Research, their agents, associates, and or employees have investment positions consistent with the above-stated SELL RATING. Information provided herein should not be considered investment advice, only the findings of our research, which may or may not be accurate. We encourage persons to conduct their own due diligence and come to their own independent conclusions regarding any and all investments they make. All comments are the EXPRESS opinion of the Author(s) - All rights reserved.
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