China Warehouse- More Than Crockery Message Board

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Strategies & Market Trends : China Warehouse- More Than Crockery

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To: RealMuLan who wrote (2335)	1/1/2004 3:53:28 PM
From: RealMuLan	Read Replies (1) of 6370

LOL --No More Itchy, Burning Ads at Dinnertime China bans TV commercials for unappetizing products. By Mark Magnier, Times Staff Writer BEIJING — China rang in the New Year by banning TV advertising during dinnertime for sanitary napkins, hemorrhoid ointments and athlete's foot medicines — to the delight of many viewers. "This is really welcome," said Lei Jianqiang, 33, an employee in the state railway bureau who lives in Beijing. "Those sorts of ads are so disgusting. They completely ruin my appetite. Those skin disease ads in particular are really something. I jump up and change the channel." The new rules, announced Wednesday in the state-run China Daily, also include limits on commercials, with a maximum of nine minutes per hour during the prime-time hours of 7 p.m. to 9 p.m. This compares with some channels that now show as many ads as viewers will tolerate, and then some. latimes.com

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