Perhaps you have found a replacement for the missing Dell Dude in the ad campaign?
Notice how close your views follow the words in this
in this old Dell ad description.................
Direct -yes
Spots...
Wry smile.
Impression of having fun, etc,etc
>>> That's followed by the new tag: "Be Direct. The spots "have a wry smile and a wink to them ... They give you the impression that we're having fun, that we're confident but not arrogant, that we're real happy doing what we do," Helbing said. Newspaper ads breaking next Monday in national dailies introduce simple graphic icons, including a stopwatch and bulls-eye in bright primary colors, to easily convey Dell's direct philosophy internationally. The icons and colors "are reflective of the Dell personality, which is energetic, confident and contemporary, but not fashionable," Helbing said. The symbols dominate the ad, which includes the Dell logo and a hero shot of a new desktop PC, server and laptop. "Wrecking Ball,">>
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