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To: Carl Worth who wrote (36356)	1/13/2004 7:11:51 PM
From: - with a K	Read Replies (1) of 118717

Fool story today on HELE: But Tactica continues to be a drag. The company would like investors to treat the division more or less as a discontinued operation and concentrate on the numbers sans Tactica, but you'd be better off not doing so -- there's no guarantee of a sale any time soon. What's more, given Tactica's poor performance, one wonders how financially beneficial such a transaction might be. Even so, a sale is almost certainly the right option. Tactica's direct response business doesn't seem a good fit at the company better known for its hair dryers, brushes, mirrors, and products bearing brands licensed from such companies as Procter & Gamble (NYSE: PG), Revlon (NYSE: REV), Schering-Plough (NYSE: SGP). Tactica's losses are significant, and they're a drag on a company that's otherwise performing well. Helen of Troy just raised forward earnings guidance for the balance of this fiscal year and the year to come. No wonder the shares jumped more than 15% in early trading today.

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