OT Hi Brian, RE: "is not really an answer to the question I posed to you."
Then I don't understand your question. You asked me what I meant on a detail and I told you. Then you said that's not what you asked.
Unrelated to your question above, going back to my original point which you haven't given any indication of understanding so am repeating but in a mathematical way (taking the emotion out of it)... if there's a demographic group called X(1) and if an event targets Y(1) but unintentionally offends X(1) in the process (a group it was suppose to also target), then that's an issue. And it's an issue you can't invalidate, unless are in demographic in X(1). I think this makes my main point pretty clear. Do you see it?
Basically the bottom-line is, as our hightech companies start attending these consumer hightech shows, they're going to have to deal with the sleazyness that's already there and that means they need to put pressure on the CES show owners to enforce rules of ethics. In my area of hightech, which is not CES (thank goodness), we can can ask the show owners to keep certain things out - and they do. They are always so happy to help us out. See no reason why the big guys can't do this too.
And as a group, they also need to drastically improve their consumer marketing to women. I wouldn't be caught dead on a pink rug at a show. Good grief. While pink is perfectly okay for logos (I like it in logos), it's really bad for rugs at a show because it's like asking women to walk on a sign that says, "stupid goes here." Sleek white, sleek silver, sleek gold, sleek purple, midnight blue. iPod colors. Any of these colors are for women in a very cool & intelligent metallic fashion. Every year the color gods print the colors of the year (you pay $5k to get this - this is why your bathroom towels match those kitchen towels down to the shade of the color - every consumer corp has bought the color shades of the year.) You just pick from it.
My last point is, I think Intel needs to step up its consumer intelligence. I'm not yet confident a company that's not sensitive would be good at delivering product into a consumer market that requires more sensitivity and intuition, unless it beefs that strength up a bit. If they're selling chips for women products, best to have some women working there who'll know their product needs. What's the counter product to ipod that Intel is sourcing chips to?
I suspect my points are a lot clearer now, sans the strongly worded emotions.
Regards,
Amy J |
