Formerly About Advanced Micro Devices Message Board

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Politics : Formerly About Advanced Micro Devices

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To: Amy J who wrote (180653)	1/16/2004 7:37:19 AM
From: Road Walker	Read Replies (2) of 1572506

Consumer Electronics Companies Woo Women Thu Jan 15, 1:28 PM ET Add Technology - AP to My Yahoo! By MAY WONG, AP Technology Writer SAN JOSE, Calif. - The sea of big-screen TVs at the electronics store may still be tuned to football games and NASCAR (news - web sites) races, but smart marketers are learning that testosterone doesn't necessarily control the purse strings. Women actually spent more on technology last year than men, according to the Consumer Electronics Association. It says women accounted for $55 billion of the $96 billion spent on electronics gear. But electronics stores have been slow to catch on. Nearly three-quarters of women surveyed by the industry group complained about being ignored, patronized or offended by sales people when shopping for electronics. more: story.news.yahoo.com

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