Hi Brian, regarding our discussion on the CES show the other week. Had put forward the idea that consumers have shifted mood. Here's a consumer marketing article I found interesting:
'A turn toward traditional values'
"The problem is, the public just doesn't seem to be in the mood for it, and the recent mediocre album sales by Spears, Pink and similar artists may reflect a classic case of mismarketing.
Currently, songs with a mellow, introspective approach are finding a receptive U.S. audience, in part because of the confusion and sense of change in the wake of September 11, according to Ball State University pop culture expert Richard Aquila.
"There's been a turn toward traditional values," Aquila adds.
Alicia Keys is representative of the trend. Her songs are introspective and soulful. Her image, while sexual, also exudes strength and character. Not surprisingly, her latest album is doing well on the charts.
That mood plays into the resurgence of the singer/songwriter, where audiences are eager to hear what the individual has to say, he says.
Her biggest single, "... Baby One More Time," cut when her image was more wholesome, spent 39 weeks on the singles charts in 1998, including seven weeks in the top spot. Her last single to hit No. 1 on the charts was "I'm a Slave 4 U" in 2001. It spent one week at the top.
Evanescence's Amy Lee is appalled by the way some pop stars are marketed.
========================
cnn.com
Regards,
Amy J |
