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Technology Stocks : Qualcomm Moderated Thread - please read rules before posting

QCOM 177.78

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Jan 9 9:30 AM EST

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To: Jim Mullens who wrote (39040)	2/2/2004 5:27:30 PM
From: pyslent	of 197153

Verizon Touts Unlimited Mobile-To-Mobile wirelessweek.com By Susan Rush February 2, 2004 news@2 direct Verizon Wireless is getting into the unlimited mobile-to-mobile minutes games, with its new In-Network calling promotion. The promotion, which runs through May 9, gives new and existing subscribers access to an unlimited bucket of mobile-to-mobile minutes. To qualify, subscribers must be on a $39.99 or more a month America's Choice rate plan and have at least a one-year contract, according to Verizon Wireless spokeswoman Brenda Raney. The switch to the new promotion is not automatic for existing customers; they must call in and request it. Verizon Wireless will not charge existing customers a fee to switch to the plan, but will require a contract extension. "We think [the promotion] will help attract new customers and also help retain existing customers," Raney says. Last week, Verizon Wireless reported fourth-quarter subscriber growth of 1.5 million customers. The No. 1 U.S. wireless carrier ended the quarter with a subscriber base of 37.5 million. The carrier has designed an entire marketing campaign around its In-Network promotion, including TV spots, in-store marketing materials, as well as other collateral materials, Raney says. Verizon Wireless kicked off its television ad campaign last night during CBS' "Survivor All-Stars" premiere. On Friday, Verizon Wireless rival AT&T Wireless unveiled plans for an unlimited mobile-to-mobile promotion of its own. The carrier's new calling plan feature kicks off on Feb. 6.

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