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Biotech / Medical : GUMM - Eliminate the Common Cold
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To: Mike M who wrote (5023)2/10/2004 4:20:49 PM
From: Kevin Podsiadlik  Read Replies (2) of 5582
 
my pump has never sprayed, dispersed or otherwise projected tiny liquid particles in multiple directions.

Okay, we're getting into semantics here. People know what a "nasal spray" is. Whether the actual action of the Zicam pump is a spray, stream, shower, squirt, or splash is not an important issue.

I doubt that the method of delivery plays a large part

Why do you say that? It seems an obvious scenario. Person who's used nasal sprays like Afrin decides to try Zicam. Person sees Zicam comes in same bottle type as Afrin, and so assumes it's used the same way. Person inserts nozzle all the way into the nose and pumps. Ow, burn, no more smell. It's not going to be hard to sell a jury on that.

One of the most common links to anosmia stems from the common cold; another is sinus infection.

So, MTXX's argument is going to be that all of the complainants were going to lose their sense of smell to the virus whether or not they used Zicam? That's going to be a tough sell.

Yes, commit hari-kari on their own petard

Death by mixed metaphor?

So what are you saying? All those products on the zicam.com website and a recall of just one puts MTXX out of business? What about that 100% growth rate? What about the fact that they seem to have money to burn when it comes to suing Internet critics? I can see why your position in this company is suddenly "insignificant".
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