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Technology Stocks : Dell Technologies Inc.
DELL 127.56-1.3%12:53 PM EST
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To: kemble s. matter who wrote (173920)2/16/2004 10:10:23 AM
From: TigerPaw  Read Replies (2) of 176387
 
So many doubted that the direct method would really work..

In the late 1980s/early 1990s there were at least three large computer manufacturers in Austin with a similar direct business model. The major difference in Dell's direct model was that they (known as PC Unlimited at the time) were willing to mix and match parts for a custom delivery while the others wanted the customer to pick from a list of two or three models.

Even then the major competition was Houston's Compaq. I attended several purchasing meetings where PC Unlimited won the order because Compaq had a special memory chip that cost more if the user wanted to upgrade.
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