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To: bigbuk who wrote (18026)2/18/2004 9:34:56 AM
From: GARY P GROBBEL  Read Replies (2) of 120415
 
ESIM....95/1.01 this is MAJOR news...Texas Instruments:

e-SIM's MMI Solution to Be Integrated in Texas Instruments' Wirel
ss Chipset Platforms
e-SIM's MMI Solution to Be Integrated in Texas Instruments' Wireless Chipset Pla
forms


Business Editors

JERUSALEM--(BUSINESS WIRE)--ESIM--
e-SIM Ltd. (OTCBB: ESIM.OB), a leading provider of Man
Machine Interface (MMI) solutions for wireless platforms and device
manufacturers, announced today that they have signed an agreement with
Texas Instruments Incorporated (TI) for the inclusion of their MMI in
TI's wireless Chipset platforms.
The agreement with Texas Instruments, the world's leading wireless
chipset manufacturer, calls for e-SIM to provide an MMI reference
implementation and a set of development and customization tools for
TI's wireless Chipset platform reference designs, based on e-SIM's
RapidPLUS(TM) technology. TI plans to offer the feature-rich MMI,
together with RapidPLUS(TM) tools, as an integral part of its
reference design offering, enabling its customers to bring customized
phones to market faster. The pre-integrated MMI reference design and
tools will also facilitate quicker development of customized products
and development of derivative products.
In commenting on the recent agreement, Yaron Eldad, COO and CFO of
e-SIM Ltd. said, "We are very pleased about the collaboration between
e-SIM and Texas Instruments. We believe that our highly flexible and
comprehensive MMI solution will enable TI to roll out a platform
offering that will engender a wide range of appeal. For e-SIM, this
agreement contributes to further paving the way for a growing steady
revenue stream based on our solution for the mobile industry." e-SIM's
MMI Solution integrated on TI's platform will be demonstrated at the
forthcoming 3GSM Exhibition in Cannes.
Louc Hamon, WW Product Marketing Manager for TI's 2G/2.5G Wireless
Chipset Products said, "Following a thorough examination of the
available solutions, we have chosen e-SIM's MMI solutions to be part
of our platform. We are excited about the opportunity to offer our
customers the significant benefits that will result from the
pre-integrated MMI reference design and the accompanying RapidPLUS(TM)
development tools, enabling them to bring better products to market in
a fast and cost effective manner."

About e-SIM Ltd.

Founded in 1990, e-SIM Ltd. (http://www.e-sim.com/) is a major
provider of MMI (Man-Machine Interface) solutions for wireless and
electronic products. e-SIM's MMI solutions are used by a wide range of
wireless and electronic consumer goods manufacturers as well as by
makers of aerospace and military equipment.
e-SIM's RapidPLUS(TM) line of software products enables product
designers and engineers to expedite new products' concept-to-market
chain by easily creating simulated computer prototypes that are fully
functional, and automatically generating C code from them to be used
in the actual product.
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