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Technology Stocks : Apple Inc.

AAPL 278.12

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Feb 6 9:30 AM EST

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To: Scott Crumley who wrote (4165)	8/15/1997 11:18:00 PM
From: Dave Jacob	of 213185

Scott: A fabulous analysis of Jobs. Yes he's done a great job at Pixar. I know peolple who work there. Steve's leaves all day-to-day operations to the Pixar core group of creative and management peolple. Steve's main contribution to Pixar is his visionary strategy: 1. Buying Pixar from LucasFilm was his first coup. In doing that he also bought a brilliant brain trust. 2. Pixar's initial revenue was from Renderman, a terrific graphics software package. 3. He got the company into doing commercials using their computer graphics expertise. 4. He leveraged that by convincing Disney into financing Toy Story and got them to sign up for 2 more movies. The share of the revenue was a pittance, the price of passage of getting Pixar into a whole new industry 5. When Toy Story became an unparalled success, he was able to get Disney to restructure the existing contract into 4 more movies--but this time to get a 50% share of the revenue, instead of approx. 5% in the first contract. Disney has an option to buy a 5% equity position into Pixar. Ther's more to this story but I'm a lousy typist. If this is not the mark of a brilliant strategist, then WHAT is? Dave

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