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Technology Stocks : Apple Inc.
AAPL 275.54+0.6%3:59 PM EST

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To: Bill Jackson who wrote (4181)8/16/1997 11:31:00 AM
From: Phillip C. Lee   of 213185
 
Bill,

We all appreciate your opinions regarding how to break Apple's current
distribution scheme. But, unfortunately it won't work at Apple's
current situation. Most Apple's revenues are generated from hardware,
not software, especially high-end products. Each company has its own
structures and strategic plans. You just cannot pull out Microsoft's
example and try to fit into Apple's.

Speaking of proprietary scheme, Apple's future OS, Rhapsody, is more
open than Window 95, since it is based on Unix system. Strategically,
systems have to be as open as possible, but, for the nature of how to
run the business, Apple is still absolutely on the right track,
control licensing for the high margin products, and continue
controlling the newest technology as it evolves.

IMHO

Phil C. Lee
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