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Press Release Source: NASCAR Silicon Motor Speedway
NASCAR Silicon Motor Speedway Simulators to Be Featured at Wisconsin Dells Attraction
Friday February 27, 12:45 pm ET
INDIANAPOLIS--(BUSINESS WIRE)--Feb. 27, 2004--NASCAR Silicon Motor Speedway's state-of-the-art racing simulators will be installed this summer at Paul Bunyan's, a popular tourist attraction in the Wisconsin Dells area, it was announced by William R. Donaldson, Chairman and CEO of Interactive Motorsports and Entertainment Corp. (OTCBB:IMTS - News).
Four NSMS race simulators will be featured within an expanded attraction area to the Paul Bunyan's restaurant, bakery and gift shops on the Paul Bunyan property in Wisconsin Dells, Wisconsin.
Perfect Line's NASCAR Silicon Motor Speedway racing centers are the largest chain of officially-licensed, NASCAR-branded interactive entertainment stores in the world, and offers its customers the most popular NASCAR merchandise available. Perfect Line has integrated sophisticated proprietary racing simulator technology with an exclusive NASCAR license for location-based entertainment and licenses for popular NASCAR tracks and teams.
The National Association for Stock Car Auto Racing, NASCAR, is the sanctioning body for one of America's premier sports. With 75 million fans spread throughout the U.S. and ranking second among sports on television and third in licensed product sales, NASCAR has catapulted into the American mainstream. The Passion and brand loyalty of NASCAR fans have attracted many of the best known brands in America: more Fortune 500 companies are involved in NASCAR than any other sport. Based in Daytona Beach, Fla., with offices in Charlotte, New York and Los Angeles, NASCAR sanctions 1,800 races at 120 tracks in 38 states.
For more information on IMTS, visit www.SMSonline.com.
Forward-looking statements
Except for historical information contained herein, the statements in this Press Release are forward-looking statements that are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, and the business prospects of Interactive Motorsports and Entertainment Corporation, are subject to a number of risks and uncertainties that may cause the Company's actual results in future periods to differ materially from the forward-looking statements. These risks and uncertainties include, among other things, the outlook of the economy and the effect on future revenues, access to and cost of capital, uncertainty of new product development, competition, and dependencies on updated technology and licenses and leases.
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Contact:
NASCAR Silicon Motor Speedway
Steve Wagoner, 800/766-2782
InvestorRelations@SMSonline.com
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