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To: Barry Grossman who wrote (654)8/17/1997 9:31:00 PM
From: greenspirit   of 990
 
Hi Barry, here's an interesting article regarding PC purchases. Things are looking pretty good for Intel this quarter, at least so far.
techweb.cmp.com

Home-computer purchases reach 13-week high

By Aaron Ricadela
Arlington, Va.

Home-computer purchases, buoyed by strong purchasing levels among repeat buyers, increased sharply last week to reach their highest level in 13 weeks, according to the latest weekly survey of PC demand conducted on behalf of Computer Retail Week and the Consumer Electronics Manufacturing Association.

For the week ended Aug. 9, the number of households reporting a PC purchase in the past 30 days climbed to 0.98 percent of the 2,460 households surveyed by The Verity Group, Fullerton, Calif. This exceeds by 0.08 percent the 26-week average purchasing level, according to the survey.

Among computer-buying households, 54.17 percent described their purchase as an additional PC, and 29.17 percent said the purchase was a replacement. The 26-week average for both types of repeat purchases hovers slightly above 31 percent. Only 16.67 percent of households described themselves as first-time buyers, almost 18 percent below average for the past 26 weeks.

Household PC penetration held steady at 40 percent, just slightly below the average of 40.3 percent during the past 12 weeks.

PC buying plans were also stable last week, with 1.83 percent of households reporting they were very likely to purchase a home computer within the next six months. This figure is 0.17 percent below the 26-week average.

While PC demand increased, color TV purchases in the past 30 days dropped off to 1.18 percent, compared with a 26-week average purchase level of 1.3 percent. But 2.04 percent of households said they were very likely to buy a color TV in the next half year, up almost one-quarter of a percentage point above the 26-week average.

VCR purchase levels fell to just under one-half of 1 percent of households surveyed, compared with a 0.8 percent average over 26 weeks. VCR purchasing plans rose 0.11 percent above average, to 1.51 percent of households surveyed. Camcorder purchasing was relatively steady, down 0.04 percent last week from its 26-week average. Household purchase plans for camcorders rose 0.05 percent above average, to 0.85
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I wonder if they called John<gg?>.

From my household survey, 7 telephones, and 2 T.V's. You must have teenagers Barry? :-)

Michael

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