On-line lender E-Loan Inc., gives its customers a choice: Press 1 for an outsourcing centre in India or 2 for a centre in the US.
It tells the customer that if he presses the button for India, they can have their loan request processed the same day. And warns: if they want the application processed in the US, they may have to wait, maybe, two days longer.
"With the movement of US jobs overseas becoming a hot political issue, companies are trying to find new ways to avoid the backlash," said The Wall Street Journal .
"E-Loan's move is the latest wrinkle: disclosing that they have workers overseas, and letting customers themselves decide whether to opt for the advantages they offer," it added.
Since the company started offering the option four weeks ago, said Chris Larsen, E-Loan's chairman and chief executive, 86 per cent of its customers for home equity loans have chosen the India route.
excerpted from "Indians are faster, admits US firm"
economictimes.indiatimes.com |
