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Non-Tech : Krispy Kreme Doughnuts, Inc. (KKD)
KKD 21.000.0%Aug 4 5:00 PM EST

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To: Jon Koplik who wrote (859)3/12/2004 3:49:27 PM
From: Jon Khymn  Read Replies (1) of 1001
 
Hey Jon, Great news! Now I can enjoy KK with less sugar.

I've been telling them to do everything same with glazed donut but cut the sugar coating to half.

Hope they'll come up with "Less sugar, still great taste!"
I'll even give them the marketing slogan...
Don't you think they should award me with life time supply of glazed donut? ggg

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Krispy Kreme plans low-sugar doughnut

cnn.com

Krispy Kreme Doughnuts, long known for its high-calorie treats, says it plans to offer a low-sugar doughnut to attract dieters and diabetics.

Exactly how low the sugar content would be was unclear Thursday.

Krispy Kreme spokeswoman Amy Hughes said she didn't know because the new doughnut is still in the early stages of development. It is set to debut before the end of 2004.

But just one of Krispy Kreme's Hot Original Glazed doughnuts has 10 grams of sugar and 200 calories. More than half those calories come from fat -- 12 grams of it.

Krispy Kreme lover Clint Beaver said that while a low-sugar doughnut is a good idea, he doubted he would give up on the original glazed variety.

"As for me, I'll die eating the fattening doughnuts," said Beaver, a student at the Wake Forest University School of Medicine.

One of his med-school friends, Nathan Painter, found the whole idea of a low-calorie doughnut strange. "It just seems odd they're trying to be healthy," he said.

Still, he said, he would give one a try.

The idea of offering a low-sugar doughnut isn't new for Krispy Kreme.

"We've been looking at this for some time," Hughes said.
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