8/17/97 Seattle Times Financial Section- Brokerage House Advisory,
Analyst: Peter Jacobs, (Ragen MacKenzie)
Recommendation: Accumulate. (issued on 7/23/97, when at $3.188)
Comment: "Company is taking the right steps"
----------------
Ralph,
I suspect that even though profits may be thin this year the stock should spike up during the olympics as the sport gets attention.
There should be a lot of small mfg consolidations this year but RIDE should have enough cash to hold on. I think CEO Hall will give the Company some respect world-wide due to his past positions as CEO Vaurnet-France and as CEO of Soloman.
Ride's purchase of his former Smiley Co. places him with major stock holdings in Ride -- he will want to see the stock rise also ;-)
I just received the new Elysium fall catalog of snowboard stuff.
(Elysium is I think related to Eastbay Sporting goods catalog sales co in Wausau, WI).
The cover features photos of three RIDE Pro Boarders: Jeff Brushie, Ben Ashburner, Jennie Waara, with RIDE logos showing on board bottoms. The order form shows a Ride board getting big air.
Two pages are devoted to Cappel/Ride clothing, and a new day pack,and wallet.
This issue looks mostly like a 'back to school' clothing catalog as there are just a few (non-Ride) boards on sale in back.
Other brands represented: Swag, Bonfire,Westbeach, Convert, etc -- So Ride is in there as a major brand.
Hang in there, the down side looks minimal and the sales season is just begining....
-pk |
