What combination of audio, video and still images are used in the Comcast ads placed on the guide? My guess is that all of them are still images without audio. Right?
They are rather bland, although in color, still square images. Very similar to the example IPG on the GMST web-site, but not as brilliant, as the computer screen has better resolution than most televisions.
There is no audio, no moving images, they are very much like banner ads, and when you click one it goes to a very bland text description that no one watching television is going to take any memory of.
I'd say it is very Yuenish, in being engineeringly perfect, but adding practically zero emotionally and entertainment wise. They are distractions which would seem, at this form factor, to be of little value.
This said, I have had my eye caught by an occasional program announcment. Such as at 7:00 p.m. one of the ads, in a rarely well-done manner, would state Wizard of Oz 8:00 p.m. on TBS, or "The Barbarians" on the History Channel, or Star Wars Episode I. I noted these two ads as very eye catching, timely and effective.
I am positive that the same could work for branding. Seeing Coke 8x an hour, or Dominos late at night or around dinner time 8x an hour, that sort of thing, or an ad for example that shows the very cool new Mazda RX8 (very cool looking new automobile) and if you clicked it, it would go into one of those "Showcase" like ads that I explained TiVo is using, would be extremely effective and valuable.
I guess, yes, the the type of ads I describe above, from directing programming information, to perpetual branding, to Showcasing of cool products would work remarkably well on the IPG. I'm positive of it, in fact excited about it.
But what is presently on my IPG is mostly garbage. Bland, low-level, TV Guide, comic book like ads. That attract and compel nothing, and even if you do follow up, provide bland and useless text information that no one will remember.
So the promise vs. present reality.
Comcast has mentioned starting to use their 2-way capability. That Mazda RX-8 suggestion, opting in to long-form streaming ads (in the Showcase model), that would be extremely valuable and appreciated by the customer. The perpetual branding model, albeit annoying, would also be effective.
Someone just has to take control and put the foundation in to make it so I think.
So the present is awful, the potential is enormous. Can GMST pull it off? With its new "partnership" model, it is more likely.
Tinker
P.S. Describing that RX-8 example, I think GMST would certainly get its 50/50 cut, as the Showcase would have been accessed directly from the Guide.
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