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Strategies & Market Trends : China Warehouse- More Than Crockery

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To: RealMuLan who wrote (2823)3/16/2004 3:08:25 PM
From: RealMuLan  Read Replies (1) of 6370
 
Microsoft hopes for return on costly investment in China

COMPANY HARNESSES BRAINPOWER WHILE PURSUING SOFTWARE MARKET

By Kristi Heim

Mercury News

BEIJING - For Microsoft, China is at once tantalizing and confounding.

It is a huge, fast-growing market for technology with abundant brainpower to tap. At the same time, it is a place where counterfeiters blatantly rip off Microsoft products and the government is on a mission to reduce the nation's dependence on the company's proprietary software.

Even though Microsoft doesn't make a dime of profit in China, it continues to pour money into the world's most populous country, investing in the hope of long-term success. Microsoft's experience provides a glimpse of China's enormous potential as the nation moves beyond its strength in hardware and manufacturing to newer areas like software.

siliconvalley.com
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