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Strategies & Market Trends : China Warehouse- More Than Crockery

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To: RealMuLan who wrote (2874)3/17/2004 12:48:50 PM
From: RealMuLan  Read Replies (1) of 6370
 
Foreign Auto Players Rule In China For Now, Local Firms Lag Behind


SHANGHAI, MARCH 16: In the race for China’s turbo-charged auto market, foreign auto makers have the winning brands, but local rivals are in for a long haul and may have a few tricks up their sleeves.




Unlike once high-flying foreign mobile phone and electronics makers that had their dreams of big China sales dashed by intellectual property infringement and rules requiring foreign manufacturers to find local partners, auto industry watchers say that the foreign car makers are protected by their brands.

“Chinese consumers still very much lean towards foreign brands,” said Josh Li, managing director of advertising firm Grey Worldwide in Beijing. “I don’t think China will ever develop into a Chinese-only market.”

financialexpress.com
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