I think the answer is to adopt global human rights/worker protection. Definitely an "anti-big-corporation" concept, I realize.
I'm quite astonished, actually, to see that the NIKEs of the '90s world have become an acceptable, even "lauded," way of conducting big business.
Saving employee salary and benefit costs -- and OSHA-style plant and work environment safety enables the sweat shops to spend incredible amounts of money on marketing, advertising and promotion. Hiring athletes who are making multiple millions of dollars in professional sports contracts sells a lot of shoes.
Something is very wrong with the picture, IMO.
When the US consumer, the aggregate being 72% of the US economy, last time I checked, can no longer afford $125/pair Nike sneakers, perhaps something will change. |
