Bluetorch Inc. Adds Production Manager - 3/30/2004 7:00:00 AM
LOS ANGELES, Mar 30, 2004 /PRNewswire-FirstCall via COMTEX/ -- Bluetorch Inc. (BTOR) , announced today that it has hired Fred Godshall for the position of Production Manager of the existing two subsidiaries, Unboxed Distribution Inc. (Bluetorch(TM)) and Total Sports Distribution Inc. (TSABrand(R) & Airwalk(R)).
Mr. Godshall comes to Bluetorch Inc. with over eight years of apparel production and sourcing experience. He started his career with Metropolitan Prairie in 1996 where he served as a Production Assistant. In addition, Mr. Godshall has worked for other apparel companies including RVCA where he was the Vice President of Manufacturing. Mr. Godshall was recently the head of manufacturing for Kristesse Inc.
Bruce MacGregor, President & CEO of Bluetorch Inc., stated, "We are very happy to have Fred as a member of our management team. He is well known in the industry. He has exceptional contacts with factories and fabric sources both domestically and in Asia. As we gear up production of the Bluetorch, TSABrand, and Airwalk fall 2004 product lines He will be very effective in maintaining stringent quality control procedures and achieve gross margin objectives.
Stated Godshall, "I am very excited to join a company with a strong long-term vision. Bruce is putting together a great team. As a group, I feel confident that we can build this company into an industry leader."
About Bluetorch Inc.
Bluetorch Inc. is an emerging extreme sports company that is rapidly establishing itself as a one-stop shop in the extreme sports industry with a multi-branded portfolio. Bluetorch Inc. presently markets and wholesales Bluetorch, TSABrand and Airwalk branded apparel. Beyond apparel, the Company's goal is to translate the Bluetorch name into a complete lifestyle company focusing on an eclectic array of products for the core extreme sports enthusiast. The Bluetorch apparel line is targeted to core extreme sports and specialty shops. The TSABrand apparel line, after over ten years of distribution in the core shops, is now targeting to expand into better department stores and sporting goods stores such as Sports Chalet, while the Airwalk line will continue to target the mid-tier department store and sporting goods channels through retailers such as The Sports Authority. Management has a well-defined growth strategy focused on licensing, product diversification, and a marketing program that encompasses the entire spectrum of the extreme sports community. The Company's management philosophy is based on establishing sound fundamentals, which over time will produce shareholder value. The business model is directed towards the extreme sports arena, one of the fastest-growing segments in both the sporting goods and apparel industries. The business strategy also calls for further acquisitions and/or licensing agreements that can contribute to an expansion of distribution channels, which in turn can contribute growth in revenues and earnings. For more information or to stay updated on the Company's progress, visit: www.bluetorchinc.net.
Investor Contact Information: Marge Rohr at (562) 983-8045 or investors@bluetorchinc.net, and Geoffrey Eiten, OTC Financial Network, (781) 444-6100 x613 or geiten@otcfn.com.
SOURCE Bluetorch Inc.
Marge Rohr of Bluetorch Inc., +1-562-983-8045,
investors@bluetorchinc.net; or Geoffrey Eiten of OTC Financial Network,
+1-781-444-6100, ext. 613, geiten@otcfn.com, for Bluetorch Inc.
bluetorchinc.net
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