Bluetorch Inc. Signs Firm to Handle Sales in Key Midwest Region 4/7/2004 6:30:00 AM
LOS ANGELES, Apr 7, 2004 /PRNewswire-FirstCall via COMTEX/ -- Bluetorch Inc. (BTOR) , announced today that it has contracted Michigan based Broc Johnson & Associates as its territory sales representative in the states of Indiana, Kentucky and Michigan for its two subsidiaries, Unboxed Distribution Inc. (Bluetorch(TM)) and Total Sports Distribution Inc. (TSABrand & Airwalk(R)).
Broc Johnson & Associates will also cover all key accounts within this territory, such as publicly traded Galyan's Trading Company as well as Michigan based retailers Dunham's Sports and MC Sports. Mr. Johnson brings twenty years of sporting goods experience to Unboxed and Total Sports.
Stewart Kawamura, National Sales Manager, "Broc has represented a lot of different companies during his career. His experience with surf apparel and the snow industry was particularly appealing to us."
Broc Johnson, President of Broc Johnson & Associates stated, "I am looking forward to working with Bluetorch Inc. They have a strong portfolio of brands. In particular, their Airwalk brand is easily recognized by retailers in my region and the TSA Brand has a great heritage as a pioneer in skate. I am confident that I can translate Bluetorch's brand awareness into a strong retail presence in the core and specialty shops."
Mr. Johnson can be reached through Broc Johnson & Associates at bjun13@aol.com.
About Bluetorch Inc.
Bluetorch Inc. is an emerging extreme sports company that is rapidly establishing itself as a one-stop shop in the extreme sports industry with a multi-branded portfolio. Bluetorch Inc. presently markets and wholesales Bluetorch, TSABrand and Airwalk branded apparel. Beyond apparel, the Company's goal is to translate the Bluetorch name into a complete lifestyle company focusing on an eclectic array of products for the core extreme sports enthusiast. The Bluetorch apparel line is targeted to core extreme sports and specialty shops. The TSABrand apparel line, after over ten years of distribution in the core shops, is now targeting to expand into better department stores and sporting goods stores such as Sports Chalet, while the Airwalk line will continue to target the mid-tier department store and sporting goods channels through retailers such as The Sports Authority.
Management has a well-defined growth strategy focused on licensing, product diversification, and a marketing program that encompasses the entire spectrum of the extreme sports community. The Company's management philosophy is based on establishing sound fundamentals, which over time will produce shareholder value. The business model is directed towards the extreme sports arena, one of the fastest-growing segments in both the sporting goods and apparel industries. The business strategy also calls for further acquisitions and/or licensing agreements that can contribute to an expansion of distribution channels, which in turn can contribute growth in revenues and earnings. For more information or to stay updated on the Company's progress, visit: www.bluetorchinc.net or www.otcfn.com/btor.
Investor Contact Information: Marge Rohr at (562) 983-8045 or investors@bluetorchinc.net , and Geoffrey Eiten, OTC Financial Network, (781) 444-6100 x613 or geiten@otcfn.com.
SOURCE Bluetorch Inc.
Investor Contact Information: Marge Rohr of Bluetorch Inc.,
+1-562-983-8045, investors@bluetorchinc.net , or Geoffrey Eiten of OTC
Financial Network, +1-781-444-6100 ext. 613, geiten@otcfn.com, for Bluetorch
Inc.
bluetorchinc.net |
