2004 NCAA College Basketball March Madness Message Board

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Pastimes : 2004 NCAA College Basketball March Madness

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To: bob who wrote (195)	4/7/2004 11:07:41 PM
From: Jeffrey S. Mitchell	of 213

Women's game gets highest ratings THE ASSOCIATED PRESS April 7, 2004, 6:38 PM EDT BRISTOL, Conn. -- The NCAA women's championship game drew the highest rating since ESPN began broadcasting the event in 1996. Tuesday night's game between Connecticut and Tennessee drew a 4.3 overnight rating, up 23 percent from last year's 3.5. In addition, the Huskies' 70-61 win was the most-watched basketball game, collegiate or pro, in the network's 25-year history. Nearly 4 million households tuned in as UConn became the first Division I school to win both the men's and women's championships in the same year. "Our presentation was unmatched in the history of NCAA tournaments," said Len DeLuca, ESPN senior vice president for programming strategy. "The NCAA gave us great theater and we are so pleased our fans responded so positively." The tournament's overall 1.5 rating was a 36 percent increase from a year ago. The rating is the percentage of all homes with TVs, whether or not they are in use. Overnight ratings measure the 55 largest TV markets in the United States, covering nearly 70 percent of the country. Copyright © 2004, Newsday, Inc. newsday.com

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