| IMTS Pleased with Business Model Restructuring Thursday April 15, 9:47 am ET
 
 INDIANAPOLIS--(BUSINESS WIRE)--April 15, 2004--Interactive Motorsports and Entertainment Corporation (OTCBB:IMTS - News) Chairman and CEO William R. Donaldson released today the "new look" of the company under its business model restructuring plan that began in July of 2003.
 "The Company's business model has changed from a mall-based, owned and operated structure to a focus on revenue share locations, mobile leases and equipment sales," stated Donaldson. "The new model eliminates the burden of occupancy and labor costs and reduces the financial risk significantly," added Donaldson.
 
 Locations
 
 Company Owned: (Total of 24 Simulators)
 
 Location                 Market          Sq. Ft.      Simulators
 
 1) Mall of America       Minneapolis, MN     5,899       12 racecars
 2) Universal CityWalk    Los Angeles, CA     5,000       12 racecars
 
 Revenue Share: (Total of 125 Simulators)
 
 Location                 Market          Sq. Ft.      Simulators
 
 1) Opry Mills            Nashville, TN       6,007       12 racecars
 2) Woodfield             Chicago, IL         6,111       12 racecars
 3) Palisades Center      Nyack, NY           5,700       12 racecars
 4) Concord Mills         Charlotte, NC       7,865       14 racecars
 5) Mall of Georgia       Atlanta, GA         5,895       12 racecars
 6) Katy Mills            Houston, TX         6,172       12 racecars
 7) Riverchase Galleria   Birmingham, AL      6,188       10 racecars
 8) NASCAR SpeedPark      Sevierville, TN     1,584        6 racecars
 9) Pavilion Ocean Front  Myrtle Beach, SC    2,600        5 racecars
 10) RiverTown Crossing   Grand Rapids, MI    6,100        8 racecars
 11) Cowboy Pizza         Monterey, CA          968        4 racecars
 12) NASCAR SpeedPark     St. Louis, MO       1,496        6 racecars
 13) Burdick Driver's
 Village(1)           Syracuse, NY        3,472        8 racecars
 14) Playcenter(2)        Sao Paulo, Brazil   1,000        4 racecars
 
 (1) Scheduled to open in May, 2004
 (2) Scheduled to open in July, 2004
 
 Mobile Units: (Total of 8 Simulators)
 
 1) Nextel Mobile
 Experience               2003-05 NASCAR Nextel Cup
 series events                 6 racecars
 2) Nextel Mini Mobile
 Experience               Various markets               2 racecars
 
 Sales of Simulators#: (Total of 28 Simulators)
 
 Buyer                    Market                       Simulators
 
 1) Roltex                    Moscow, Russian Federation   8 racecars
 2) Yello Properties          London, United Kingdom      12 racecars
 3) Tonne Mgmt                Wisconsin Dells, WI          4 racecars
 4) I-Vision Technologies     Abu Dhabi, UAE               4 racecars
 
 # Installations of the above simulators range from the summer of
 2004 to first quarter of 2005
 
 Forward-looking statements
 
 Except for historical information contained herein, the statements in this Press Release are forward-looking statements that are made pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements, and the business prospects of Interactive Motorsports and Entertainment Corporation, are subject to a number of risks and uncertainties that may cause the Company's actual results in future periods to differ materially from the forward-looking statements. These risks and uncertainties include, among other things, the outlook of the economy and the effect on future revenues, access to and cost of capital, uncertainty of new product development, competition, and dependence on updated technology and licenses and leases.
 
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 Contact:
 For IMTS:
 Steve Wagoner, 800-766-2782
 InvestorRelations@SMSonline.com
 or
 Investor Relations on the web:
 smsonline.com
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