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Politics : Politics for Pros- moderated
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To: LindyBill who started this subject4/18/2004 6:53:45 AM
From: LindyBill  Read Replies (1) of 793622
 
Bill Hobbs blog - The Power of the Link
Jeff Jarvis on the power of linking:

Many of us have seen it: A mention of a blog in a paper or a magazine or even on TV doesn't bring in nearly the traffic of a big blog link. I get much more traffic from a mention by Glenn Reynolds than from a mention in Time magazine or the New York Times.

I remember the business head of MSNBC.com telling me sometime ago that Glenn Reynolds' column there gets more traffic from external blogs than from the internal promotional power of the meganewssite.

See Media Drop's comments (and links to Terry Heaton and Bill Hobbs) on a panel discussion that brought gasps to the lungs of flacks when they heard this phenom: Blogs cause more links than big, old media.

Michael J. Totten quotes Jarvis and adds his good thoughts - and the comments below his posting are pretty good too.
Gasps to the lungs of flacks! I’ll bet.

The truth is that big old media hardly directs any Internet traffic at all.

Howard Kurtz linked to me in the Washington Post. There was a time when I would have thought such a link would be huge. But no. Not at all. I got a grand total of 25 hits from him.

Whenever I publish a piece in Tech Central Station, a link to my blog is posted at the end. I usually get about 100 hits from that.

A few days ago Roger L. Simon linked me and gave me 500 hits.

When Glenn Reynolds links me, I get 10,000.
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