Bluetorch Inc. Subsidiary Engages Florida Sales Rep for Bluetorch(TM) Branded Apparel
LOS ANGELES, Apr 19, 2004 /PRNewswire-FirstCall via COMTEX/ -- Bluetorch Inc. (BTOR) , announced today that its subsidiary, Unboxed Distribution Inc., has engaged Colleen Del Castillo as its territory sales representative for the state of Florida for its Bluetorch branded apparel line.
Ms. Castillo is an extreme sports apparel veteran of over four years. She currently represents O'Neill for their junior's apparel line.
Stewart Kawamura, National Sales Manager of Bluetorch Inc., stated, "Florida is a key state for Bluetorch apparel, particularly on the surf side. The state has a lot of core surf shops including Ron John's, which is certainly an industry icon. We're glad to have Colleen on board."
Ms. can be reached at: thewahine@earthlink.net
About Bluetorch Inc.
Bluetorch Inc. is an emerging extreme sports company that is rapidly establishing itself as a one-stop shop in the extreme sports industry with a multi-branded portfolio. Bluetorch Inc. presently markets and wholesales Bluetorch, TSABrand and Airwalk branded apparel. Beyond apparel, the Company's goal is to translate the Bluetorch name into a complete lifestyle company focusing on an eclectic array of products for the core extreme sports enthusiast. The Bluetorch apparel line is targeted to core extreme sports and specialty shops. The TSABrand apparel line, after over ten years of distribution in the core shops, is now targeting to expand into better department stores and sporting goods stores such as Sports Chalet, while the Airwalk line will continue to target the mid-tier department store and sporting goods channels through retailers such as The Sports Authority.
Management has a well-defined growth strategy focused on licensing, product diversification, and a marketing program that encompasses the entire spectrum of the extreme sports community. The Company's management philosophy is based on establishing sound fundamentals, which over time will produce shareholder value. The business model is directed towards the extreme sports arena, one of the fastest-growing segments in both the sporting goods and apparel industries. The business strategy also calls for further acquisitions and/or licensing agreements that can contribute to an expansion of distribution channels, which in turn can contribute growth in revenues and earnings. For more information or to stay updated on the Company's progress, visit: www.bluetorchinc.net or www.otcfn.com/btor.
Investor Contact Information: Marge Rohr at (562) 983-8045 or investors@bluetorchinc.net, and Geoffrey Eiten, OTC
SOURCE Bluetorch Inc.
investors, Marge Rohr of Bluetorch Inc., +1-562-983-8045,
investors@bluetorchinc.net, or Geoffrey Eiten of OTC Financial Network,
+1-781-444-6100, ext. 613, geiten@otcfn.com, for Bluetorch Inc.
otcfn.com
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