CLRA Claria - formerly Gator Corp. Message Board

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Technology Stocks : CLRA Claria - formerly Gator Corp.

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To: Lizzie Tudor who wrote (1)	5/1/2004 5:32:09 PM
From: Lizzie Tudor	of 2

New wave of Web ads on the way Marketers have long heralded the Internet as a sea change for the advertising industry, promising new techniques for delivering only those sales pitches that readers actually want to see. The reality has fallen far short, however, as advertisers shied away from the medium, and initial efforts from pioneers such as DoubleClick ran into privacy complaints. For example, type "hotels" into the search box at Yahoo or Google, and Zango's search assistant will automatically serve up the home page of Expedia in another browser window, a recent test of the software showed. The term "casinos" called up the home page of 888.com, which prompts the visitor to download gambling software. Visiting the jewelry site Ice.com delivers a window for another shopping site. The formula is well worn by companies like Claria, formerly known as Gator, and WhenU. Claria offers SearchScout, which delivers pop-up ads with paid search results when its customers use Google, for example. news.com.com

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