Signs that speak directly to customers
Invented by a man called Woody Norris, president of the American Technology Corporation, HyperSonic Sounds? allows advertisers a new and innovative way to target a specific public. According to the American Technology Corporation website,. HSS is a highly directional band of ultrasonic energy that forms a column of sound that can only be heard if someone is standing in the path of the column. Translation: This technology is to sound what spotlighting is to lights. It focuses the sound down to such a point that only someone directly in the path of the “spotlight” can hear any noise from the system. This means that only your selected customer hears the information and even then, hears it as clearly as if someone were saying it straight into his or her ear. “(This technology) enhances speaker technology rather than working against it,” said Robert Putnam, Investor in Media Relations at American Technology Corporation. “Several units can be used in a room to say different things, where only one thing can be said by a loudspeaker.” It can be used for anything from private messages to the customers that hang over tables to advertisements while in line, including private jukeboxes and “silent” video games. This technology is in the beginning stages of marketing. According to Robert, over 300 companies are currently testing the system. “We’re the first and only company to date to bring this revolutionary new audio technology to industrial and consumer application,” Robert told me. The system ranges in size from hand to paddle sized. A basic setup costs between $800 and $1200. Here’s an idea that could convert your television into a selling and promotional wonder. You could give cross promoting a try. Exchange ad space with a non-competitive company. For example advertise the cable company on your television in exchange for an ad through them. Also, look into national companies, such as beer or soft drinks, to see if they might be interested in advertising their product for a small fee. That way, you do more business, and they sell more of that particular product. Spreading the smells of your business benefits everyone. Your customer first smells, and then craves your food, which causes you to sell more pizza. In fact, Disney originally used this technology to do just that. With their food and rides on two different sides of the parks, they attracted people to their food by releasing scents into the air above their rides and the entrance to the parks. Being able to talk directly to your customer can only be a good thing. This technology cleans up the noise pollution in your business. Just think, using this technology, you can guarantee that your customer hears your message exactly when and where you want them to hear it without adding in a lot of the extra noise.
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