Their R&D spending is very large in relation to revenues. One would hope they would be able to develope a strong product within 1 year that would appeal to the masses. I'm anxiously awaiting their video editing software due for release 1st half 1998 - we'll see if it ships on time.
"San Francisco, CA - April 7, 1997 - Macromedia Showcases Technology For Professional Digital Video Editing, Compositing And Effects
Cross-platform video software to set new standards for productivity, creativity and quality in open systems digital video production - Macromedia, Inc. (NASDAQ:MACR), a leading provider of cross-platform software tools for dynamic media and publishing, announced today that it will preview Final Cut, a software product under development for digital video editing, compositing and effects at NAB, April 7-10, in Las Vegas, NV. Final Cut is being designed as the first and only cross-platform, video software technology to use open system media layers to meet the productivity and quality needs of all video professionals_from broadcast and cable television, film and corporate video producers to videographers and multimedia developers.
Using the latest versions of QuickTime on both Windows and Macintosh system software, which allows applications to work with a variety of digital video hardware, Final Cut will offer the most advanced technology and a feature rich application at a fraction of the cost of proprietary, turnkey systems from AVID, Scitex, D-Vision, and others.
"Like the desktop publishing market, the digital video market is consolidating around open system standards, allowing video professionals to spend less money, access technology at a faster pace and choose from a variety of hardware and software that best suits their needs," said Randy Ubillos, vice president of engineering for video products at Macromedia, who was recently named one of Videography's Top 20 most important people in the video industry. "With Final Cut's technology, customers will be able to take advantage of the technical innovations of many vendors_not just those of a turnkey manufacturer. What's more, with open systems, we will be able to focus on features instead of hardware drivers, allowing us to build applications that truly meet the needs of our customers."
Pricing and Availability
Final Cut will be available in the first half of 1998 for Windows 95, Windows NT and PowerMac. Pricing is not yet available." |
