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Technology Stocks : Atmel - the trend is about to change
ATML 8.1400.0%Apr 12 5:00 PM EST

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To: johnd who wrote (13395)5/13/2004 5:33:35 PM
From: tech101   of 13565
 
Industry Leaders Propose EPC UHF Gen 2 RFID Standard

Press Release Source: Matrics, Inc.

Thursday May 13, 3:22 pm ET

Proposal Highlights High Performance and IP Free Specifications

ROCKVILLE, Md., May 13 /PRNewswire/ -- Leading technology innovators and global RFID manufacturers, jointly represented as the "Performance Team," have submitted a candidate RFID UHF Generation 2 air interface protocol to EPCglobal for ratification and adoption. The submission proposal meets all the stated requirements of the EPC user community. The Performance Team includes Atmel® Corporation's (Nasdaq: ATML - News) German subsidiary Atmel Germany GmbH, BTG plc, EM Microelectronic-Marin, Matrics Inc, Nanopower Technologies and RFIP Solutions Ltd. This submission marks the merger of the original submissions by the Performance and the Flexworks team members.

"The combined passive UHF RFID experience of the Performance Team has led to a high performance protocol specification," said Piyush Sodha, chairman and CEO of Matrics Inc. "We are pleased to be partnering with global RFID industry leaders in the Gen 2 standards initiative."

The Performance Team members represent a majority share of the current passive UHF RFID shipments and because they have a global presence, the air interface protocol they have submitted addresses customer needs around the world. The protocol was designed to provide the best possible performance in narrow band regulatory jurisdictions such as Europe and the Far East while maintaining optimum performance where more spectrum is available such as in the US, Canada and Australia.

The contributors have also made their intellectual property (IP) available free of any royalties for incorporation into the standard. Furthermore, the Performance Team has designed the standard to avoid using IP from any other known patents, thus negating the need to negotiate licenses as would be the case with RAND (Reasonable And Non-Discriminatory) IP. As a result, this protocol provides a secure means to access tags through the use of a password controlled challenge/response mechanism and encryption of reader to tag communications by means of "one time pads." This allows such features as Kill and Cloaking of tags. The Kill feature may be disabled by users where required for their specific application.

One of the guiding principles of the Performance Team was to make the protocol "future proof." While the core protocol is optimized for Generation 2 Class 1, it provides the necessary elements to support future Class 2 and Class 3 tagging systems as envisaged by the EPC user community.

A further guiding principle ensures that existing Generation 1 Class 0, Class 1 and ISO18000-6A systems may be upgraded seamlessly to Generation 2. Generation 1, 2 and ISO18000-6A tags may be operated simultaneously in the same environment, which will provide users a smooth, forward migration path.

About the Performance Team

Founded in 1984, Atmel Corporation is headquartered in San Jose, California with manufacturing facilities in North America and Europe. Atmel designs, manufactures and markets worldwide, advanced logic, mixed-signal, nonvolatile memory and RF semiconductors.

BTG is a global technology commercialization company. Its business is finding, developing and commercializing technologies that will shape the markets of tomorrow.

EM MICROELECTRONIC-MARIN SA, part of the Swatch Group, is ranked largest RFID chip supplier by both VDC and ABI, and has experience with UHF passive RFID since 1994.

Matrics is a global leader in the design and manufacture of EPC-compliant RFID systems and the recipient of the Frost & Sullivan Award for Entrepreneurial Company for 2004. For more information, visit Matrics on the web at www.matrics.com.

RFIP Solutions Ltd is an RFID Tag Company, specializing in UHF Tags, systems, protocols and implementation.

About EPCglobal

EPCglobal, Inc., a joint venture between EAN International and the Uniform Code Council (UCC), is a not-for-profit organization entrusted to drive the global, multi-industry adoption and implementation of the EPC Network(TM). EPCglobal leverages the nearly thirty year heritage of EAN International and the UCC in successfully partnering with industry. The neutral, consensus- based, standards organization aims to make organizations more effective by enabling true visibility of information about items in the supply chain by developing and managing standards for the EPC Network. For more information on EPCglobal, visit www.EPCglobalinc.org or www.EPCglobalUS.org.

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