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Non-Tech : Premier Concepts Inc. (FAUX)
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To: Peter Longerich who wrote (8)8/20/1997 5:53:00 PM
From: Ronald Aguilar   of 31
 
I talked to the company. The company would love to market their product on the Home Shopping Network. It turns out, however, that it will be a little more challenging than expected. Typically, the products presented on that channel are bought directly from the manufacturer or are sponsoredor endorsed by a famous celebrity. I believe the company feels they would have more success pursuing some of the other channels which may be more flexible. In my opinion, I feel that this would build up their image to eventually get themselves on the Home Shopping Network, while also generating revenues from these other channels.

Ron
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