ATCO..Source for previous.. khou.com
A relative unknown;)
KHOU-TV and KHOU.com are part of Belo Corp., one of the nation's largest media companies with a diversified group of market-leading television, newspaper, cable and interactive media assets.
Belo Corp. is the leading news and information source in some of the nation’s most dynamic regions and markets. Each week, more than 30 million Americans – concentrated in Texas, the Northwest, and the Southwest – watch Belo’s television stations, read its newspapers, or visit its Web sites.
From its beginnings as a Texas newspaper company in 1842 through the explosive growth of the past 20 years, Belo has attributed its success to its unique understanding of, and commitment to, the audiences it serves. Belo’s close community ties, strong journalistic reputation, and intense regional focus have been nurtured and expanded over time, resulting in powerful media brands and business opportunities that are not easily duplicated by competitors.
Today, a Fortune 1000 company with 7,800 employees and $1.4 billion in revenues, Belo owns 19 television stations in such markets as Dallas/Fort Worth, Houston, Seattle/Tacoma and Phoenix, reaching 13.7 percent of U.S. television households; four daily newspapers, including The Dallas Morning News, with a combined readership of 2.1 million daily and 2.7 million Sunday; two regional cable news channels reaching 3.6 million households; and 34 Web sites, including some of the nation’s most popular local and regional news sites.
Belo’s geographic clustering of its media holdings, and its diversification of media within each cluster, helps Belo deliver unmatched regional news coverage to its audiences. The Belo strategy also offers substantial competitive advantages, such as operational efficiencies, powerful branding and cross-promotional opportunities.
Belo’s focused strategy for extending its news and information platform to emerging media and audiences enables the Company to remain flexible as audiences change, and deliver news and information in new ways to match new tastes, interests and habits. Belo Interactive exemplifies this strategy. Belo Interactive operates 34 Web sites, building on the Company’s well-established local and regional brands to generate new customer relationships and more than 100 million page views per month. Additionally, the Company has leveraged its local television assets to create regional cable news networks in Texas, the Northwest and Arizona, increasing its impact in those regions.
TV Group
Belo's Television Group is one of the nation's largest and most respected. Our 19 television stations reach 13.7 percent of all U.S. households, delivering journalism that has produced scores of national awards, including 16 Alfred I. duPont-Columbia Awards, 12 George Foster Peabody Awards and 22 Edward R. Murrow Awards.
This commitment to our viewers translates into loyal audiences and superior revenue opportunities. Belo television stations rank first or second in 13 of the 15 markets where we do business.
Television properties
Newspaper Group
Belo's Newspaper Group consists of four daily newspapers with a combined circulation of 900,000 daily and 1.2 million on Sunday, and a combined readership of 2.1 million daily and 2.7 million on Sunday.
Belo's flagship newspaper is The Dallas Morning News, winner of six Pulitzer Prizes since 1986 and honored as one of the best five newspapers in the country by Columbia Journalism Review. Belo's other large newspapers, The Providence Journal and The Press-Enterprise (Riverside, CA), have won a combined five Pulitzer Prizes. The Company also owns the Denton Record-Chronicle in Denton, TX.
Belo quality drives the success of our newspapers, each of which enjoys stable circulation. Each of Belo's three large newspapers increased circulation in 2002.
Newspaper properties
Belo Interactive
Belo has a focused strategy for extending its core franchises to new media and audiences. Belo Interactive, the Company's Internet subsidiary, manages the Company's Web sites, interactive alliances and partnerships, and a broad range of Internet-based products and services.
Belo Interactive's Web sites include seven of the 50 most-visited local television-affiliated Web sites in the United States, according to Nielsen/NetRatings, and the Company's newspaper-affiliated sites in Dallas and Providence are the leading local media sites in those markets.
In each of our communities, Belo Interactive sites strive to be the premier online source for continually updated news and unmatched local coverage. |
