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Strategies & Market Trends : The Epic American Credit and Bond Bubble Laboratory

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To: Sam Salomon who wrote (14586)5/27/2004 10:45:47 AM
From: sciAticA errAticA  Read Replies (1) of 110194
 
SBUX became an icon for the upwardly mobile - long after the truly mobile moved on to other badges of membership.

Rather like a gaudy brand tag emblazoned on the outside of a garment.

The price of an inflated cup of caffeine is a small price for the security of membership in an illusion.

Especially in hard times?

There are finite populations of Yups to push SBUX's bottom line - the geometric growth was generated from the vast unwashed... Joe and Jane sixpack mutated to Joe and Jane latte?

As always, it's an amusing world.
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