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Technology Stocks : Apple Inc.
AAPL 259.35+0.1%Jan 9 3:59 PM EST

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To: Bill Jackson who wrote (4367)8/21/1997 9:44:00 AM
From: Robert Mayo   of 213182
 
Ok Bill, here's a quote from article in "ThessaSource," thessasource.com _". . .The education market is also coming slowly but surely back to the Mac OS. After topping out at 64% marketshare earlier this year, Apple's fortunes in the education market dropped as Wintel systems attacked from all sides. Yet, again, the numbers show improvement. 59% of computer purchases for the 97-98 school-year in the K-12 market will be Mac OS--up from 56% this year. . ."

The info from the pro-Mac press is no less accurate than that from the anti-Mac press. Nobody is claiming that Apple is out of the woods. There are plenty of hurdles ahead. But over-dramatizing Apple's problems, as the main stream press does, is wrong too. Worse, it can become a self-fulfilling prophecy.

The continuous stream of negative artcles about Apple that has been a staple of influential sources like the WSJ for the past two years, have created a climate where it is more difficult to sell computers. Until the Boston expo, most of the computer buying public probably thought Apple was going out of business. A great deal of the criticism you see here from Mac users is a reaction to that unfortunate reality.

The press has an obligation to report the facts. But selecting only negative facts is wrong. Mac users have a vested interest in getting the rest of the story out.

Bob
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