Nokia regains market share on price cuts
Monday, May 31 09:14:59
(BizWorld)
businessworld.ie
Mobile handset maker Nokia as seen a sharp recent rebound of its sales in Europe, in a sign that handset price cuts and new models have reversed its earlier falls, the Financial Times reports retailers as saying.
In April, the world's leading handset maker cut unit prices by up to 25 pc cent following the loss of global market share to rivals such as Samsung, Sony, Ericsson and Siemens.
But retailers report that Nokia's market share in Europe has been increasing noticeably in recent weeks as it has recaptured leading positions for sales with some of its models.
The newspaper quoted a senior executive at Carphone Warehouse, Europe's largest mobile phone retailer, as saying Nokia has now displaced Siemens for entry-level handsets with strong demand for its 1100 model.
In recent weeks, approaching 45 per cent of Carphone Warehouse sales are thought to have been Nokia phones, taking it closer to its long-term peaks.
Nokia has also regained market share at the top end, according to retailers, with its colour screen 6230 model becoming a top seller and with its first mainstream "clamshell" phone, the 7200, also proving highly popular. |
