21st Century's prizeWise.com Site Traffic Exceeds Expectations
Monday June 14, 8:30 am ET
Initial Advertising Brings Huge Visitor Influx
LAS VEGAS--(BUSINESS WIRE)--June 14, 2004--21st Century Technologies, Inc.'s (OTC:BB TFCT.OB) portfolio investment company, prizeWise, Inc., has exceeded all projections of visitors and users at the company's website, prizeWise.com. Steve Rinehart, president of prizeWise, advised 21st Century that over a quarter million visitors have used the website since the initial advertising campaign began. "This is just a terrific response to banner advertising," said Mr. Rinehart. "Site traffic has far exceeded our expectations, and for that reason we have spent tens of thousands of dollars purchasing new servers, firewalls, database storage devices, and faster lines to ready the site for the high activity we now expect as we move into our advertising phases. We have held back on some of the advertising to get the new servers in place so the site can handle the growth." Mr. Rinehart additionally advised that the targeted email campaign started today at 8:00 a.m. EDT, with 1,000,000 e-mails being sent, and with another million set to go out every other day for two weeks. "There is tremendous excitement being generated by prizeWise, more than we thought possible in the beginning."
Mr. Rinehart also advised that the "tickets sold to tickets posted ratio" is steadily increasing. This means that more coupons are being bought per $1,000 of product posted which means that more items will sell faster.
Kevin Romney, President of 21st Century Technologies, advised that the television campaign will begin approximately July 1, with scheduling now being arranged in the Pacific Northwest. As soon as actual run dates and stations are arranged, we will notify our stockholders. "Per capita, the most people plugged into the Internet reside in this area, and these states all have very high disposable income," said Mr. Romney. "PrizeWise.com also plans to schedule additional targeted broadcasts following the initial campaign launch," added Mr. Romney.
prizewise.com is a site which sells valuable coupons, with an option offered to purchasers to receive tickets to enter sweepstakes contests on the website. The value of the sweepstakes is now over $20,000,000, which represents a 100% increase in the total value of the sweepstakes now available on prizeWise.com. Numerous sweepstakes have already been concluded and prizes awarded since the site's opening on May 21, 2004. The public is invited to browse the website without obligation.
21st Century Technologies is a Business Development Company, operated pursuant to the Investment Companies Act of 1940. It holds various enterprises as investments and seeks to grow companies in which it has an interest.
Safe Harbor Statement Under the Private Securities Litigation
Reform Act of 1995:
The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.
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Contact:
21st Century Technologies, Inc.
Troy Lovick, 559-222-9990 |
