21st Century's prizeWise.com TV Commercials to Begin July 12
Tuesday June 29, 8:31 am ET
LAS VEGAS--(BUSINESS WIRE)--June 29, 2004--21st Century Technologies, Inc.'s (OTC:BB TFCT.OB) portfolio investment company, prizeWise, Inc. will begin its initial television advertising campaign on ESPN and CNN on July 12. According to Steve Rinehart, president of prizeWise, Inc, "This is the beginning of the TV portion of our full promotion program which also includes internet banner ads and emails. We expect this campaign to generate many thousands of new users for prizeWise. There is terrific excitement currently being generated by prizeWise".
Kevin Romney, President of 21st Century Technologies, commented that the Company was very pleased with Mr. Rinehart's report which included information regarding current usage. "We are elated to see an 81% increase in coupon sales since last Wednesday and a 220% increase since June 11," said Mr. Romney.
Banner ads and targeted emails will appear on Yahoo.com and MSN.com prior to the start of, and in conjunction with, the television campaign which will begin in Northern California. prizewise.com is a site which sells coupons, with an option offered to purchasers to receive tickets to enter sweepstakes contests on the website. The value of the sweepstakes is now over $30,000,000.00. Numerous sweepstakes have already been concluded with prizes awarded, such as a Plasma TV on June 28 requiring about 5000 tickets to close. It took only twelve hours for the last 50% of the ticket quota to fill as opposed to thirty-five days for the first 50%. The public is invited to browse the website without obligation.
21st Century Technologies is a Business Development Company, operated pursuant to the Investment Companies Act of 1940. It holds various enterprises as investments and seeks to grow companies in which it has an interest.
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Reform Act of 1995:
The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.
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Contact:
21st Century Technologies, Inc.
Troy Lovick, 702-248-1588 |
