Former No Fear Executive Appointed National Sales Manager for All Bluetorch Inc. Specialty Brands
6/30/2004 7:00:00 AM
LOS ANGELES, Jun 30, 2004 /PRNewswire-FirstCall via COMTEX/ -- Bluetorch Inc. (BTOR), announced today that it has hired Todd Everett as the new National Sales Manager for specialty brands of Unboxed Distribution Inc.'s, Bluetorch(TM) apparel, True Sports Distribution Inc.'s and TSABrand (True Skate Apparel(R)).
Mr. Everett started his action sports career at ZJ Boarding House in Santa Monica, CA in 1994. Mr. Everett comes to Bluetorch Inc. from No Fear Inc. a leading national action sports apparel company. Mr. Everett started with No Fear in February 2000 as the Western Regional Sales Manager and eventually assumed the role of National Sales Manager. Mr. Everett replaces the current sales manager Stewart Kawamura.
Bruce MacGregor, President and CEO of Bluetorch Inc. stated, "I am extremely pleased to have Todd joining the management team. I believe he will have a tremendous impact on our sales efforts at Unboxed and Total Sports. He has a great understanding of the target core account base as well as existing relationships with the larger specialty chains. Our product designs and development have been exceptional; which requires professional marketing expertise in order to maximize our sales efforts and focus. Todd's proven sales managerial skills will allow us to review and implement a stronger outside sales organization. The company is experiencing a series of evolutional changes as we acquire new brands and rapidly expand our product lines. As the hiring of Todd shows, we will certainly not be shy about making whatever changes are necessary to achieve the sales results both necessary and expected."
Stated Everett, "I am extremely excited about the future of Bluetorch. I was a big devotee of the Bluetorch television series when it was being produced. It is a tremendous platform to build brand recognition. The television series is all about quality from creation to execution. The focus on the apparel side will be to maintain that quality from design to distribution. There is an incredible opportunity for Bluetorch to become an industry powerhouse based on unprecedented growth in the action sports industry over the last 5 years. The possibilities with this brand are limitless, from apparel to accessories, to event sponsorship and promotion. Once again, I am keyed up about what the future holds for this company."
About Bluetorch Inc.
Bluetorch Inc. is an emerging extreme sports company that is rapidly establishing itself as a one-stop shop in the extreme sports industry with a multi-branded portfolio. Bluetorch Inc. presently markets and wholesales Bluetorch, TSABrand and Airwalk branded apparel. Beyond apparel, the Company's goal is to translate the Bluetorch name into a complete lifestyle company focusing on an eclectic array of products for the core extreme sports enthusiast. The Bluetorch apparel line is targeted to core extreme sports and specialty shops. The TSABrand apparel line, after over ten years of distribution in the core shops, is now targeting to expand into better department stores and sporting goods stores such as Sports Chalet, while the Airwalk line will continue to target the mid-tier department store and sporting goods channels through retailers such as The Sports Authority.
Management has a well-defined growth strategy focused on licensing, product diversification, and a marketing program that encompasses the entire spectrum of the extreme sports community. The Company's management philosophy is based on establishing sound fundamentals, which over time will produce shareholder value. The business model is directed towards the extreme sports arena, one of the fastest-growing segments in both the sporting goods and apparel industries. The business strategy also calls for further acquisitions and/or licensing agreements that can contribute to an expansion of distribution channels, which in turn can contribute growth in revenues and earnings. For more information or to stay updated on the Company's progress, visit: www.bluetorchinc.net or www.otcfn.com/btor.
Investor Contact Information: Marge Rohr at (909) 861-3244 or investors@bluetorchinc.net, and Geoffrey Eiten, OTC Financial Network, (781) 444-6100 x613 or geiten@otcfn.com.
SOURCE Bluetorch Inc.
Investors, Marge Rohr of Bluetorch Inc., +1-909-861-3244,
investors@bluetorchinc.net; or Geoffrey Eiten of OTC Financial Network,
-+1-781-444-6100, ext. 613, geiten@otcfn.com., for Bluetorch Inc.
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