SI
SI
discoversearch

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor.  We ask that you disable ad blocking while on Silicon Investor in the best interests of our community.  If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.
Technology Stocks : Qualcomm Incorporated (QCOM)
QCOM 159.42-1.2%Jan 16 9:30 AM EST

 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext  
To: jackmore who wrote (134620)7/5/2004 10:23:50 AM
From: jackmore  Read Replies (2) of 152472
 
The wars down under...

Hutch chases 3G business users
Michael Sainsbury
July 5, 2004

HUTCHISON Telecommunications has started its bid for mobile customers in the business market for its third generation network "3" with new contract plans and a weekend advertising blitz.

Hutchison stakeholder relations chief Steve Wright said: "We expect this will increase our new customer additions."

Hutchison has targeted 1million customers in a 15million strong mobile sector by the end of 2005. But Macquarie Bank has forecast that the company will hit the mark before next June.

Small business has become the latest telecommunications battleground, with Telstra last week creating a new unit with sales of $1.4 billion in an effort to stop its disintegrating market share in small business.

The move comes as Hutchison continues to talk to Telstra about sharing parts of its 3G network.

It is understood that those talks are making progress faster than another of the bilateral discussions under way among Australia's four mobile carriers on the issue of network sharing.

A new 3G network will cost Telstra over $1 billion and could blow out the company's capital spending plans.

Hutchison has released a range of plans targeted at high-spending small businesses.

Australia has about 800,000 small and micro businesses that tend to spend more on mobile phone bills every month than consumer customers.

With the market now close to saturation point and more than 80 per cent of new customers lower value prepaid users, the fight between the four carriers is now for one another's customers.

After its launch in April last year, the "3" network was beset with technical problems and poor handset quality and availability, stalling plans for an explosive entry into the market.

But since February when a range of new handsets with better reliability became available, Hutchison has been adding between 5000 and 7000 new contract customers each week -- more than any other network in Australia.

Two months ago in its first salvo at the business market, Hutchison released a data card for use in laptop computers on its network, which has the fastest data speeds in the Australian mobile industry. The company offers cheaper data card prices than its competitors.

Analysts said an indication of how much Hutchison is beginning to bite into its competitors was last week's launch by Telstra of a $99 per month capped call plan on its CDMA network.

news.com.au
Report TOU ViolationShare This Post
 Public ReplyPrvt ReplyMark as Last ReadFilePrevious 10Next 10PreviousNext