I saw that too, horray!!! I have noticed, despite the rhetoric that comes out of the pundits on Wall Street and in the press, that advertising in magazines is still thin.
Anyway, here is the take on YHOO from the WSJ, bandwagons banging>
Yahoo Inc.'s profit more than doubled as the Web portal's business was boosted by growth in advertising spending and its acquisition of Overture Services. The company also raised its revenue expectations for the full year.
Yahoo, Sunnyvale, Calif., on Wednesday reported second-quarter net income of $112.5 million, or eight cents a share, compared with $50.8 million, or four cents a share, a year earlier.
Revenue surged to $832 million from $321 million.
Yahoo also typically reports revenue excluding costs paid to partner sites to generate Web traffic. On that basis, the company said its sales climbed to $609 million from $321.4 million last year, when its Overture ad unit had yet to enter the fold. Yahoo acquired Overture, a provider of search-related advertising, in October.
Yahoo's results matched analysts' expectations, according to a survey by Thomson First Call.
((match means dick these days, you gotta exceed!))
I say again>
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