Press Release Source: 21st Century Technologies
21st Century's prizeWise Begins Marketing with New Features
Tuesday July 13, 12:15 pm ET
LAS VEGAS--(BUSINESS WIRE)--July 13, 2004--21st Century Technologies, Inc.'s (OTC:BB TFCT.OB) portfolio investment company, prizeWise.com. has updated site functionality to handle the run up in traffic expected over the next 60 days. Steven Rinehart, President of prizeWise,Inc. advised 21st Century that many features have been overhauled, including almost 300 new subcategories added for new prizes, and an expanded frequently asked questions sections. Powerful new servers and firewalls, capable of handling, and being expanded to handle, up to 100,000 concurrent users have been shipped to prizeWise, Inc.'s London collocation facility, where they are being installed in a server cluster. New customer service reps have been trained, and new phone lines installed.
Kevin Romney, President of 21st Century Technologies, met with management, designers, programmers and employees about streamlining operations over the coming weeks and months.
Yahoo! banner advertising began Saturday, July 10, 2004, in four major sections of Yahoo!. The immediate result of these banner ads was evidenced by over 4,000 visitors at a time on the site during Saturday afternoon. 21st Century stockholders can see the new prizeWise.com ad, and other ads currently being run, at the new URL: www.prizewise.com/banners.asp. Steve Rinehart advises that prizeWise.com will be spending up to $100,000 marketing prizeWise.com on Yahoo! during the next 60 days, and will run approximately 60,000,000 impressions on various search engines. PrizeWise.com further announces it plans to begin a major advertising campaign in approximately 60 days.
Negotiations are in process between prizeWise.com and two major coupon retailers for coupon distribution on prizeWise.com, which if finalized, will improve the database and coupon selection features.
PrizeWise.com experienced a glitch in its merchant accounts on July 8, 2004, which has caused some sporadic credit card processing difficulties, notably with Discover and American Express. PrizeWise.com is resolving these issues, which should be finalized soon. Additionally, there are some issues to be resolved regarding the server cluster installation and some planned marketing is being held pending resolution of the issues.
In the coming weeks, prizeWise.com will be implementing new features, including a charitable sweepstakes section, with modified rules, and no minimum ticket amount necessary to close.
21st Century Technologies is a Business Development Company, operated pursuant to the Investment Companies Act of 1940. It holds various enterprises as investments and seeks to grow companies in which it has an interest.
Safe Harbor Statement Under the Private Securities Litigation Reform Act of 1995:
The statements which are not historical facts contained in this press release are forward-looking statements that involve certain risks and uncertainties including but not limited to risks associated with the uncertainty of future financial results, regulatory approval processes, the impact of competitive products or pricing, technological changes, the effect of economic conditions and other uncertainties as may be detailed in the Company's filings with the Securities and Exchange Commission.
--------------------------------------------------------------------------------
Contact:
Troy Lovick, 702/248-1588
--------------------------------------------------------------------------------
Source: 21st Century Technologies |
