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Politics : Don't Blame Me, I Voted For Kerry

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To: redfish who wrote (36034)7/17/2004 7:29:30 PM
From: CalculatedRiskRead Replies (1) of 81568
 
GOP polling memo:

fabmac.com

Conclusion

Clearly, if these undecided voters were leaning any harder against the door of the Kerry camp, they would crash right through it.

The Bush campaign needs to focus on two goals with these crucial voters – improve their perceptions about the jobs and economy AND more sharply and aggressively define John Kerry. Any advertising that does not either sharply define Kerry or get the truth out about the growing economy appears to be a waste of resources in this environment, an environment in which the President's image is polarized and generally fixed.

If the Bush team can improve these voters’ perceptions of the jobs and the economy, it would improve the President’s job approval and image ratings. Couple that improvement with a worsening in their view of Kerry and the President can greatly improve his chances of capturing these voters. Short of accomplishing these two goals or some other significant event, these voters appear poised to break heavily AGAINST President Bush in John Kerry’s favor which would hand Kerry a lion’s share of these states.
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