C-Cube Message Board - Msg: 2037373

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Technology Stocks : C-Cube

CUBE 37.68

+1.7%

Jan 9 9:30 AM EST

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To: Shelly Wolfsdorf who wrote (21259)	8/24/1997 5:46:00 AM
From: Cameron Lang	of 50808

CUBE's tie to Idall (December article but Idall was on board by May 96): visiblelight.com "Joint brand promotion with C-Cube has been critically important to our success in the Chinese market," said Hu ZhiBiao, general manager of Idall. "We have worked in close partnership with C-Cube for several years, which has helped us grow to become one of the top two VCD suppliers and a household name in China. We rely on C-Cube for the highest quality in VCD, and are firmly committed to them." Just as Shelly described... The C-Cube brand appears on Video CD players as a badge affixed to the front panel, and may also appear on VideoCD media and media packaging. C-Cube has been promoting the C-Cube brand in China through television and newspaper advertising, publicity campaigns and point-of-sale displays. And... "Customers are coming in and demanding VCD players with the C-Cube logo," said Zhang Xia, store manager at Chang An, a major department store in Beijing. "The C-Cube logo really means something to customers and the information about the brand is spreading quickly. Customers have seen the ads and talked with their friends, and know they are getting the highest quality and best reliability when they buy C-Cube." Oddly, Shinco was one of those listed as having a branding agreement with CUBE at the end of the PR. Must have jumped ship when ESST came along later...

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