Marketron Corporate Analysis to Provide Spot Load Monitoring Capabilities for Radio Groups
Multi-Station Reporting and Business Intelligence Software Will Enable Executives to Analyze Spot Loads Alongside Rates and Revenue
BURLINGAME, Calif., Aug. 5 /PRNewswire/ -- Marketron International today announced that its Marketron Corporate Analysis software will offer spot load monitoring capabilities to radio groups. Introduced last month, Marketron Corporate Analysis provides anytime, anywhere reporting and business intelligence on performance, revenue and pacing across multiple stations. The product's next release slated for October 2004, will enable group executives to track compliance with spot load limits and trend the results for any station or the entire group.
Marketron Corporate Analysis extracts data directly from live sales and traffic data, ensuring accurate and tamper-proof reports. Group executives seeking to cut clutter and increase the value of their inventory will be able to quickly discern which stations need to further reduce their inventory levels. Presenting spot load data alongside unit rate and sell-out levels will enable easy analysis of the effect of inventory reductions. Executives will be able to trend forward as well as compare against historical data.
"Radio groups committed to reducing clutter need to monitor their efforts and results," said Kristen Fechner, SVP of Corporate Strategy and Development for Marketron International. "Spot loads ought to be tracked and analyzed in context with AUR, sell-out levels and budget. Marketron Corporate Analysis, with its direct line into station sales and traffic databases, consolidated reporting and side-by-side comparisons, is perfectly suited to the task."
Marketron Corporate Analysis integrates seamlessly with the station-level systems that manage all sales and traffic data. As a result, executives can analyze detailed revenue and pacing information for a single station, multiple stations or the entire group, all from their own desktop. Consolidated reports automatically extract data directly from any number of stations, providing managers with instantaneous access to detailed information on any combination of stations in the group.
Sophisticated data mapping and filtering tools enable users to evaluate and rank performance by multiple criteria including customizable categories (e.g. Automotive, Telecom and Fast Food), business type (e.g. National and Local) and revenue type (e.g. Political, NTR and Local Agency). Reporting consistency measures built into Marketron Corporate Analysis ensure that summary values are accurate. For example, group-wide advertiser reports account for variations in advertiser naming (e.g. Kentucky Fried Chicken vs. KFC) across multiple stations.
To assist broadcasters seeking compliance with Sarbanes-Oxley Section 404, which requires all publicly traded companies to attest to the controls on their financial processes, Marketron offers SAS-70 auditing and certification of Marketron Corporate Analysis reporting. SAS-70 is an internationally recognized auditing standard developed by the American Institute of Certified Public Accountants (AICPA) to verify the effectiveness of financial reporting controls and processes.
THE VALUE OF CONNECTING THE BROADCAST ENTERPRISE
From proposal through traffic to billing, a station's sales and fulfillment process requires input from many people across multiple departments. When each department maintains separate software systems, the entire operation suffers revenue and productivity losses.
Marketron's enterprise solutions integrate all departments and business processes across a station into a single system and database. Integration enables the sales, traffic and business departments to more easily share information, better optimize inventory and increase revenues.
Storing sales and inventory information in a common database allows for real-time access to data. Corporate managers can check numbers for individual stations or the entire group from their desktop; sales managers can make informed approval decisions in seconds; traffic directors can manage available inventory more effectively because they have the most complete information.
Connecting all departments electronically also eliminates redundant data entry and associated errors. Salespeople spend more time selling; traffic managers focus on optimizing inventory; station revenues increase.
About Marketron International
Marketron International is a leading provider of broadcast management solutions for the Radio, TV and Cable industries. Marketron's fully integrated suite of sales, traffic, finance and business intelligence solutions automates workflow from proposal to billing, enabling groups to optimize inventory and increase revenues. Today, 80% of the top broadcast groups in North America license Marketron solutions. Marketron International has more than 250 employees, in five offices across North America with headquarters in Burlingame, Calif. The company is privately held and its investors include Darwin Group, Internet Capital Group (Nasdaq:ICGE), Pisces Group and Rosewood Capital. For more information, please visit www.marketron.com.
SOURCE Marketron International
CO: Marketron International
ST: California
SU: PDT
Web site: marketron.com
prnewswire.com
08/05/2004 18:51 EDT |
