Gottfried, A person has to take a "course" in how to evaluate stocks. Price to sales, price to book, cash flow, PEG, PE, peak to valley ratio, peak earnings, calendar cycle peaks, trough earnings, peak sales, growth rate, book value, value pricing vs cyclical pricing - I'll bet I have left at least 10 to 20 other measurement metrics on the table.:)
Another thing, a person needs to take is a course in "analyst speak". This takes practice you know - how to write a paragraph so the person reading it has to scratch his/her head and wonder what it all means. And by all means, never say anything in the same way twice. Also, the analyst must never evaluate a stock in the same way twice - otherwise, the person reading the analysis would have something to compare it to from one release to another - that would be very bad form.
Don |