This might not hurt either.
FOCUS Enhancements opens European headquarters
Leading the PC-to-TV conversion/convergence revolution into Europe
WOBURN, Mass.--(BUSINESS WIRE)--July 30, 1996--FOCUS Enhancements Inc. (NASDAQ:FCSE,
FCSEW)(BSE:FCS, FCSW) announced today its expansion into the European market place, opening its European
headquarters in Leiden, The Netherlands.
"Analysts have said that by the year 2000, Europe will be as large as the United States in the PC-to-TV hardware,
entertainment, communication and computing industries. With our conversion and convergence, connectivity technology, I
believe we can lead the wave in the PC-to-TV convergence revolution in Europe," said Thomas Massie, chairman and chief
executive officer of FOCUS.
FOCUS's European headquarters will be managed by Pierre Esneau, who comes to FOCUS with an impressive professional
background. Esneau was the European director of marketing for SyQuest Technology Inc. He joined SyQuest in 1991 as
European director of the DOS/Windows division -- Sy DOS. In this position, he built SyQuest's DOS/Windows European
activities to $14 million in just over 24 months. Prior to joining SyQuest, he held various senior management positions at
Kyocera as sales and marketing director, Rodime Eurl as South European sales manager and Texas Instruments (France) as
System Division & Consumer Division sales engineer. He received his business degree from l'Ecole De Hautes Etudes
Commericales, Lille, France.
Massie continued, "To get a foothold into Europe companies need to adapt to each local market. By providing sales and
marketing support to our local distributors along with the services of a technical support department, we feel that this strategy
will contribute to our success in the European market. We have developed a technical support hotline with six different
languages: French, Dutch, English, Swedish, German and Italian."
"We chose The Netherlands location because it is the Gateway of Europe. Within a 300 mile radius, we can reach 50 percent
of the European population. Another important factor to be based in The Netherlands was that it has excellent exporting and
importing facilities and we can get our product quickly and easily to our customers," Massie added. |
