Intuit -- What's Its Future? Message Board

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Technology Stocks : Intuit -- What's Its Future?

INTU 663.46

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Nov 21 3:59 PM EST

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To: Alan Gallaspy who wrote (544)	8/25/1997 1:04:00 AM
From: kfs	of 1546

"OK, now has anyone else noticed that there are lots of people, organizations, etc. selling these very things [insurance, mutual fund distributor] already?" But what is Intuit's strength? Installed base and name recognition. Intuit is not selling their own insurance or mutual funds, they are being third party providers: they provide the installed base of customers to financial institutions (i.e. advertisers), and provide to Quicken users unbiased ("Intuit will never be captive to a single financial institution." S Cook) information. "Intuit is in an extremly difficult product transition" indeed.

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